Most coaches proudly sell “support and accountability.”

Then they wonder why their business feels like adult daycare.

In this episode I am going to challenge one of the most popular ideas in coaching.

The idea that your job is to “hold clients accountable.”

And I am going to show you a very different approach that attracts winners instead of babysitting projects.

Here is what we break down:

👉 Why clients who demand accountability have already lost before they start

👉 The real source of accountability and why it must come from within

👉 How desire separates clients who win from clients who coast

👉 Why promising “tons of support and accountability” fills your program with low ownership clients

👉 The Harvard and pro sports model for selecting clients who are already winning

👉 How to use “unselling” on your sales calls so prospects sell you on why they will succeed

You will see:

– The difference between building a business for high ownership clients versus adult daycare

– How to raise your standards so you enjoy your clients and they actually get results

– What to say when a prospect tells you “I just need someone to keep me accountable”

– Why your offer is not a magic pill and why it is unethical to pretend it is

– If you are a health practitioner, coach, or expert who:

– Is tired of dragging clients across the finish line

– Wants to work with committed action takers

– Wants a business that feels lighter, cleaner, and more profitable

This episode will give you a new philosophy for how you sell, who you accept, and how you coach.

NEXT: 

If you’re serious about scaling your health coaching without the grind or guesswork, then watch the Million Dollar Health Coaching Roadmap on our Youtube → https://youtu.be/xwSu1f1za6Q

It’s the full plan to grow from $0 to $1M+ as a health expert or coach.